A few days ago, I casually mentioned on Twitter that I've surreptitiously been moving my books to more prominent positions in bookstores. Though this certainly carries a risk of being caught, it is not a concern if you're not the author of the book - after all, you can claim in your defence that the book is brilliant and you just wish to share it with the world. For me, however, the move carries the additional risk of personal humiliation, as my picture appears on the back of the book, and any sales assistant who catches me in the act will know immediately that I am trying to boost my own sales. Still, I'm not one to be put off by the threat of personal humiliation, as anyone who has read my book (particularly those sections about personal grooming and my sexual habits) will know.
Unfortunately for me, though, my influence is limited to bookstores in Sydney's Eastern Suburbs, and that cute Cammeray bookstore I stormed with my friend Mrs Woog the other day, demanding to know why they weren't stocking my book (an episode I now look back on with burning shame).
Which is why I equally as casually asked my Twitter buddies to help me out, and move my book to the forefront of shops to which I don't have access. Shops in airports. Shops in other suburbs. Shops in other cities. Shops in other states. Shops in far flung towns, with names like Why Why and Jimbedingding and Maroocheelala. Or shops in any location other than my local Westfield, which is pretty much the only place I visit these days.
Then today, I got this picture from BabyMacBeth, a Twitter buddy of mine who took book rearranging to the next level. Not only did she place my book forward and centre, she ensured it covered three full shelves. And I'm next to Kendra, Hugh Hefner's ex-girlfriend! HOW GOOD IS THAT????
Now, I'm not at all convinced that this product placement can be beaten. It can, however, most probably be equalled. So I have decided to issue a challenge. Get my book into the most fabulous position (I'm thinking centre table, shop window, entire front shelf...) and send me a pic (either on Twitter, in these blog comments, on Facebook, or via email at firstname.lastname@example.org) and I will post it. A prize will be granted to the best pic, and though I'm not sure exactly what the prize will be, it will involve something extremely wonderful.
Good luck! Spread the word! And remember: if there are any books with Simon Baker on the cover, I'll be perfectly happy to rest next to him.